What you get
The writing a small business has nobody to hand to. A risk assessment, a customer reply that has to be right, an SOP, a job advert, a cashflow plan, a supplier comparison, a response to a bad review. Give it the situation and it produces the finished document — one credit each, no seat licences, no per-tool pricing.
UK by construction, not by find-and-replace
Every one of these runs under a single house standard that fixes the context before the tool-specific instructions start: UK spelling, sterling, dates written as 14 March 2026, and UK bodies — HMRC, Companies House, the ICO, ACAS, the ASA, the HSE. Not US law, not US employment concepts, not US tax. That sounds obvious until you watch a generic writing tool put “PTO”, “401(k)” or an OSHA reference into a document for a business in Rotherham.
The rule that matters most is the one about inventing things
The standard bans three specific failures, and they are the three that actually cause harm. Do not invent facts, figures, names or sources the user did not provide. Do not name a body, scheme or URL unless it certainly exists under that exact name, because an invented one is the most checkable thing in the document. And do not state a legal or regulatory position as settled fact on facts you were not given — the sentence that reads as authority is the dangerous one. Where something is needed and missing, the tool is told to say so plainly rather than fill the gap.
It also carries a list of figures that were previously stated wrong in live output and are now pinned — VAT record-keeping periods, food temperature control, carried-over holiday under the Working Time Regulations, the trivial-benefits exemption, and the weight at which an operator’s licence attaches. A tool that is uncertain is told to say the figure needs checking rather than recall its own.
It should not read like it was generated
The standard asks for the substance first: no preamble, no restating the task back at you, no sign-off pleasantries, plain verbs, varied sentence length. Then the output goes through the product’s humanising layer, which strips the mechanical tells deterministically rather than hoping the model remembered — spaced em-dashes being the most reliable fingerprint of the lot. The test is whether it reads like a sharp colleague wrote it, because a document that reads as machine-written is a document you have to rewrite.
Where the legal desk takes over
These are business documents, not legal ones. When the job is a formal letter with a statutory footing, it belongs with the legal letters; when it is a document that has to answer to a specific statute, it belongs with the templates. The line is drawn on purpose — a marketing tool that starts giving legal opinions is the failure mode worth designing out.